Kumho Tyre partners with Bayer 04 Leverkusen

Kumho Tyre has announced it has reached a two-year sponsorship deal with the prestigious football club Bayer 04 Leverkusen of the German Bundesliga, a contract that gives the company the right to serve as official global tyre partner until the 2020-2021 season.

The signing ceremony was held at BayArena, the club’s home stadium in Nordrhein-Westfalen, Germany, and was attended by CEO of Kumho Tyre Jeon Dae-jin and sporting director Rudolf Rudi Voller of Bayer 04 Leverkusen, along with other officials from both sides.

As an official partner of Leverkusen, Kumho will display its brand on the sleeves of players’ shirts, in LED advertisements during matches held in the club’s home stadium, in match brochures, and on the club’s website. Kumho will conduct brand marketing activities targeted at potential customers and strive to increase its brand awareness in Germany, a leader in the global automobile market and across Europe.

Started in 1904, Bayer 04 Leverkusen boasts a long history and tradition. The club is a five-time runner-up of the Bundesliga and won the UEFA Cup in the 1987-1988 season.

“Kumho has been a world-renowned tyre maker for years,” says Fernando Carro, CEO of Leverkusen. “Its focus on the global market and its aggressive business activities demonstrate the company is as ambitious as Bayer Leverkusen. I expect this deal to bolster both of us in our journey toward continued success.”

“We are very pleased to partner with this world-famous football club in addition to Tottenham,” says Jeon Dae-jin, CEO of Kumho Tyre. “We are committed to serving our customers and Leverkusen fans through this partnership, and we expect it to help us enhance our brand recognition and our position as a global tyre company.”

Kumho has been an official global partner of the prestigious Tottenham Hotspur Football Club of the EPL since 2016, and as part of its active marketing campaigns in the United States, one of the world’s largest tyre markets, it is also an official sponsor of the NBA League. The company plans to use these sponsorships to solidify its brand reputation globally.

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